ABC news to PR: you write it, we’ll run it
Jessica Guff, executive producer of ABC News Now and a veteran of ABC News, explains the new paradigm to PR honcho Richard Edelman:
PR people must pitch stories differently. Specifically, she said we need to offer fully formed four minute segments, with visuals, spokespeople and news hook all conceived. “Don’t just send me a pitch letter or a book which requires me to put together the piece. Economic pressures mean we are short staffed so we will respond better to something that is fully formed.” 6 a.m
