As newspapers and regional TV stations continue to be blinded by Youtube and the creative excesses of the “people previously known as the audience”, advertisers are forced to take things into their own hands -
The study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a [...]
When it comes to online video innovation, “big media is the tail of the dog,” says Rich Moran, a partner with Venrock, the venture investing fund of the Rockefeller family.
As newspaper and TV websites flail in the morass of “citizen journalism” they have created for themselves, advertisers (the folks who pay the bills) are forced [...]
Even a short 3 years ago authenticity had limited appeal in the world of corporate media, compared to marketing and brand management. The emphahsis was on protecting and managing the brand or message.
And then Cluetrain began to gain some major traction. Markets as conversations, blogs, and videojournalism all exploded. Suddenly [...]
Gary Vay-ner-chuck produces daily 20 minute videos to promote his liquor business at winelibrary.com. 25,000 viewers a day. 8000 hours of video. If Nielsen ever get their new “visit length” metric sorted out this site is going to rank very high. via Time
