video2zero

It seems we may have been misleading researchers about the video we watch:

Participants spent more than 300 minutes a day watching TV on TV sets, or just over five hours, but reported watching just over 240 minutes. When asked how much video they watched online, they reported nearly an hour a day when it fact they watched just a few minutes.

Further, against nearly five hours a day of TV watching, other types of video viewing barely register a blip. Watching DVDs accounts for just 23 minutes, and watching DVR-recorded programs accounts for under 15 minutes. Another 7 minutes is spent playing videogames, while online video chalks up only 2.4 minutes.”

Heard this on NPR yesterday - an Israeli DJ who mashes up youtube videos . Worth a look/listen.

Aron is the guy whose right arm became trapped by a dislodged boulder in a remote canyon outside Moab, Utah. After 2 days he realized that he would have to cut off his arm in order to survive. But he had blunted the blade on his knife scratching at the boulder, the cheap penknife wouldn’t even cut through his skin, let alone the bone.

Google is much more than a search engine. It’s also media. Every day people make business and life decisions based on what they find on Google. Search engine optimization isn’t what it used to be. These days, Google rewards sites that produce valuable content frequently.
Cartoon copyright gapingvoid.com

It’s not the content of the video that generates the return, it’s the ability to integrate the video into a larger information loop where value feeds back to the producers. And that involves getting a commitment to more than 3 minutes. Without appropriate context the content has limited value. Context is king.

A couple of interesting snippets: increased use of freelancers and decrease in need for narrative video. Travel is too expensive and the narrative can be added with text. Youtube adds Reporter Channel.

To balance quality and cost add longevity. The longer the shelf life the more revenue/value generated, the more you can spend on producing. The more resources avaialable for production…

David Eun VP of Google/YouTube: “high-quality specialty niche programming. “That’s what drove cable TV,” Eun said, “and that will be a sweet spot for Internet video.”

Digital Publishing and Advertising Conference: one complaint from all of them was that online video advertising still lacks targeting which keeps CPM rates lower than they would be if the right ad was being targeted to the right user

This video made a splash not because it was intrinsically good, but because it was embedded in the profile of one girl from middle England with a hard-core fanbase