Liz George’s review was actually what prompted my “backfence failed fast” assertion. The tone of the review was “Seven months in and Backfence is not working”.
The betting/horse racing analogy is appropriate. No owner can ever really feel that the victory of his horse is assured, whatever they may say. But in this case the “good bet” fell flat on it’s face straight out of the starting gate. Only VC funding allowed it to limp round the track a couple of times.
Last week lostremote under the headline “Zillow expands into hyperlocal news” offers the “big announcement” that real estate site Zillow is “creating community web pages for 6,500 neighborhoods in 130 U.S. cities“.
Big announcement? Or an overly ambitious press release?
Lost Remote is not alone in its enthusiasm for this venture, but do they really believe that there is even the remotest chance of Zillow fulfilling the potential they claim for it? I predict Zillow’s venture into hyperlocal news will implode even faster than Backfence, and for essentially the same reason.
Isn’t “all shell and no heart” precisely what “scalable models” are about?
]]>I don’t think that’s true. Certainly the founders did not think their success “assured.” I don’t know who did. If you had said, “it seemed like a good bet,” then yes. But you didn’t.
In November of 2005 Liz George was asking some of the critical questions. She’s an editor with Debbie at Baristanet.com and she wrote her review at PressThink.
http://journalism.nyu.edu/pubzone/weblogs/pressthink/2005/11/30/lz_bcfc.html
]]>Congratulations on your success.
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