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Comments on: Habits not hits http://video2zero.com/habits-not-hits/ the business the art and the science of new media Fri, 12 Mar 2010 15:08:54 +0000 http://wordpress.org/?v=2.7 hourly 1 By: peter http://video2zero.com/habits-not-hits/comment-page-1/#comment-100 peter Thu, 13 Sep 2007 18:48:47 +0000 http://www.shootingbynumbers.com/?p=123#comment-100 Angela - I agree a video cannot be too long - any more than a share price can be too high. It all comes back to return on investment/return on attention. Unfortunately Nielsen cannot measure quality of content but they (think they) can measure length of visit. My contention that NYT does not have such info is based mostly on the Nielsen rating published in July by E&P claiming that the average nytimes.com visitor spends 30 minutes on the site. What else could explain that bizarre assertion? That is interesting about Brightcove - they can tell you how much of the video is actually watched? As opposed to how much has been downloaded - which is a fairly meaningless stat. They must be adding cue-points when they re-encode the video. Are the stats collated for you so that you can see when viewers click out of a particular vid? Angela - I agree a video cannot be too long - any more than a share price can be too high. It all comes back to return on investment/return on attention. Unfortunately Nielsen cannot measure quality of content but they (think they) can measure length of visit.

My contention that NYT does not have such info is based mostly on the Nielsen rating published in July by E&P claiming that the average nytimes.com visitor spends 30 minutes on the site. What else could explain that bizarre assertion?

That is interesting about Brightcove - they can tell you how much of the video is actually watched? As opposed to how much has been downloaded - which is a fairly meaningless stat.

They must be adding cue-points when they re-encode the video. Are the stats collated for you so that you can see when viewers click out of a particular vid?

]]> By: Thursday 9-13 links | News Videographer http://video2zero.com/habits-not-hits/comment-page-1/#comment-99 Thursday 9-13 links | News Videographer Thu, 13 Sep 2007 16:17:19 +0000 http://www.shootingbynumbers.com/?p=123#comment-99 [...] Are the videos on the NYTimes site too long? Peter of Shooting by Numbers thinks so, and I have to agree that the thought has crossed my mind too. [...] [...] Are the videos on the NYTimes site too long? Peter of Shooting by Numbers thinks so, and I have to agree that the thought has crossed my mind too. [...]

]]> By: Angela Grant http://video2zero.com/habits-not-hits/comment-page-1/#comment-98 Angela Grant Thu, 13 Sep 2007 16:09:43 +0000 http://www.shootingbynumbers.com/?p=123#comment-98 I don't think it's safe to assume that the NYTimes doesn't have the metrics to count whether their videos are being watched all the way through. At the Express-News we use Brightcove, which makes that information readily available. Even with the metrics available, it's not always easy to draw sound conclusions from the data. A long video about breaking news like a fire or something will be watched all the way through. A short video about a serious subject like a community that isn't getting potable water from the city will not be watched all the way through. I don't think that the most important thing is length ... It's content. I don’t think it’s safe to assume that the NYTimes doesn’t have the metrics to count whether their videos are being watched all the way through.

At the Express-News we use Brightcove, which makes that information readily available.

Even with the metrics available, it’s not always easy to draw sound conclusions from the data. A long video about breaking news like a fire or something will be watched all the way through. A short video about a serious subject like a community that isn’t getting potable water from the city will not be watched all the way through. I don’t think that the most important thing is length … It’s content.

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