Micro audiences pt 2
Followup to the Micro Audiences post earlier today
Rather than video delivered by micro-sites another possibility is ads customized for specific micro audiences. Yahoo gets the jump on Google:
“Yahoo! SmartAds is powered by Yahoo!’s leading behavioral, demographic and geographic targeting capabilities and aim to connect users with what they are looking for based on their distinctive, expressed interests. For example, if a user is browsing for hybrid cars in Yahoo! Autos and has selected San Francisco as their default location in Yahoo! Weather, Yahoo!’s SmartAds platform can assemble and deliver a display ad in real time that showcases a hybrid vehicle from a major auto brand, as well as local dealer information and current lease rates. This provides a relevant experience to the user and allows the marketer to reach a user who is likely to become a customer.” via 901am
Related posts:
- Micro audiences Interesting comment from Scott Flanders in a Forbes article entitled Saving Newspapers: Video is what excites me the most. The advertising model isn’t user-friendly...
