video2zero

And then: “When is the edit finished?”
The traditional answer: It’s never finished, but after a while they take it away.
Walter Murch responds: It’s finished when I can no longer see myself in it.
The VJ answer: It’s finished 60 minutes from when it’s started.

It’s not the content of the video that generates the return, it’s the ability to integrate the video into a larger information loop where value feeds back to the producers. And that involves getting a commitment to more than 3 minutes. Without appropriate context the content has limited value. Context is king.