Authenticity as a marketing tool
By peter-v • Jul 19th, 2007 • Category: Corporate mediaEven a short 3 years ago authenticity had limited appeal in the world of corporate media, compared to marketing and brand management. The emphahsis was on protecting and managing the brand or message.
And then Cluetrain began to gain some major traction. Markets as conversations, blogs, and videojournalism all exploded. Suddenly [...]
