Surfers scan, they don’t follow dutifully along the path we lay. For a linear medium like video this creates a problem, and explains why “Text remains King of the Web”. Two approaches to this conundrum, one from the BBC, one from MSNBC.
“Video content on the web must differ from TV. It should be shorter, less intermediated, It should be raw and direct…Fairly conventional wisdom these days I think, but why is it that so much online news/PR video ignores this advice and comes across as ponderous and stilted.
A few month’s back I mentioned that a low budget documentary from Passionate Productions seemed set to transform the world of dog-breeding. Today the cause received a major boost: The BBC announced it will not be showing the Crufts dog show next year, for the first time in 40 years. Despite regularly drawing 12 million viewers, the Kennel Club has so far been unable to interest any other major UK network.
This video made a splash not because it was intrinsically good, but because it was embedded in the profile of one girl from middle England with a hard-core fanbase
Earlier this week guardian.com toppled nytimes.com as the most popular newspaper website:
“With 18.4 million users in October, the Guardian was ahead of nytimes.com, which registered 17.5 million users in the same period, according to Nielsen / NetRatings” via Buzzmachine
Yesterday Reuters announce that bbc.com draws 40 million users a month from outside the UK.
