video2zero

the business the art and the science of new media

Posts Tagged ‘context’

Trends for online video 2009

By peter • Feb 17th, 2009 • Category: Online Video

Google is much more than a search engine. It’s also media. Every day people make business and life decisions based on what they find on Google. Search engine optimization isn’t what it used to be. These days, Google rewards sites that produce valuable content frequently.
Cartoon copyright gapingvoid.com



Context is King Week

By peter-v • Nov 4th, 2008 • Category: Online Video

Digital Publishing and Advertising Conference: one complaint from all of them was that online video advertising still lacks targeting which keeps CPM rates lower than they would be if the right ad was being targeted to the right user



Context is King revisited - 3 more rules

By peter-v • Oct 30th, 2008 • Category: Online Video

This video made a splash not because it was intrinsically good, but because it was embedded in the profile of one girl from middle England with a hard-core fanbase