video2zero

Digital Publishing and Advertising Conference: one complaint from all of them was that online video advertising still lacks targeting which keeps CPM rates lower than they would be if the right ad was being targeted to the right user

Noting the enormous costs incurred by traditional media newsrooms Michael Rosenblum has a suggestion:
Go over the local University. Get yourself a dozen bright and eager young journalists. They all have their own cameras and laptops anyway. And start your own local [online] news channel.
The one stop Michael omits is on the way back from the [...]