video2zero

When Boeing needed a passenger oriented interior design for their new Dreamliner they could have mined the “wisdom of crowds” by polling their millions of customers. Instead they sent a team of designers to fly round the world five times each - in coach! Developing what lead designer John Barratt refers to as [...]

James Surowiecki and Malcolm Gladwell are well known to readers of the New Yorker as the twin purveyors of contrarian gobbledygook. They bring to mind a pair of gymnast contortionists - going through a series of elegant and stylish moves to assume impossible convoluted positions - then adopting serene smiles which might convince a [...]