video2zero

Several small niche sites in health, sports and video gaming appear to be bucking the downturn trend and registering growth in traffic and revenue.

Wall Street Journal, March 2nd

David Eun VP of Google/YouTube: “high-quality specialty niche programming. “That’s what drove cable TV,” Eun said, “and that will be a sweet spot for Internet video.”

Digital Publishing and Advertising Conference: one complaint from all of them was that online video advertising still lacks targeting which keeps CPM rates lower than they would be if the right ad was being targeted to the right user

This video made a splash not because it was intrinsically good, but because it was embedded in the profile of one girl from middle England with a hard-core fanbase

Followup to the Micro Audiences post earlier today
Rather than video delivered by micro-sites another possibility is ads customized for specific micro audiences. Yahoo gets the jump on Google:

Interesting comment from Scott Flanders in a Forbes article entitled Saving Newspapers:
Video is what excites me the most. The advertising model isn’t user-friendly yet, it is more disruptive than newspaper advertising. [But] the future is going to be micro-hosted video sites, a lot will be user-generated content but increasingly our reporters have camcorders and are [...]