video2zero

the business the art and the science of new media

Posts Tagged ‘quality’

When the camera does matter

By peter • Mar 2nd, 2009 • Category: Headline, Video production

I’ve owned Nikon SLRs for many years. Canon HDV is my camera of choice today but I still favor Nikon for stills, and like all Nikon gearheads I read kenrockwell.com.

Was Rockwell really serious when he wrote his much travelled “Why the camera doesn’t matter”?
- Yes, he was indeed, but he slid in several important caveats, that might just lead you to follow his example, rather than his advice, and stick with the fancicams.

It’s not about pixels - it’s about control.



Quality, longevity, cost - pick any 3

By admin • Jan 30th, 2009 • Category: Online Video

To balance quality and cost add longevity. The longer the shelf life the more revenue/value generated, the more you can spend on producing. The more resources avaialable for production…



YouTube: committed to quality

By peter-v • Nov 11th, 2008 • Category: Online Video

David Eun VP of Google/YouTube: “high-quality specialty niche programming. “That’s what drove cable TV,” Eun said, “and that will be a sweet spot for Internet video.”



Shlock tactics

By peter • Nov 26th, 2007 • Category: Online Video

Spurred on by the spectacular success of YouTube, media departments and newsrooms around the country rushed to flood the net with 3rd rate video under the banner “no-one cares about quality anymore”.
Now it seems that advertisers and viewers do care.



The BBC & Value Added Video

By peter • Jul 8th, 2007 • Category: Online Video, Videojournalism

Finally a major news organization rejects the “online video is the future of news” mantra/hysteria for a more reasoned “online video is part of the future of news” approach.

Melissa Worden links to an interview with Pete Clifton, head of BBC News Interactive. Speaking at the Future of News Conference Clifton announced that we [...]