video2zero

Even a short 3 years ago authenticity had limited appeal in the world of corporate media, compared to marketing and brand management. The emphahsis was on protecting and managing the brand or message.
And then Cluetrain began to gain some major traction. Markets as conversations, blogs, and videojournalism all exploded. Suddenly [...]

When Boeing needed a passenger oriented interior design for their new Dreamliner they could have mined the “wisdom of crowds” by polling their millions of customers. Instead they sent a team of designers to fly round the world five times each - in coach! Developing what lead designer John Barratt refers to as [...]