Many aspects of the new media aesthetic are derived from economic and technological circumstance…50 years ago those same principles were being advanced by the French new wave as the aesthetic imperatives of “auteur theory”.
Most everyone knows they have a dominant arm/hand. Snowboarders, soccer players, gymnasts quickly learn that they also have a dominant leg/foot. Increasingly golfers, archers, hunters, baseball players are becoming aware that they also have a dominant eye. Professional baseball players who are cross dominant (left-eye/right hand) are significantly more successful than their conventionally wired peers.
Warm colors appear closer than cool colors. Human faces have a warm reddish hue. Using a cool background will enhance the appearance of depth in the frame.
from Color Correction for DV - preview on googlereader
On the escalators depicted above most of us will see the person on the left as going up, and the person on the right as going down - why is that? The usual explanation is that we read books left to right so we read images the same way.
It seems just as likely that we [...]
