video2zero

“Video content on the web must differ from TV. It should be shorter, less intermediated, It should be raw and direct…Fairly conventional wisdom these days I think, but why is it that so much online news/PR video ignores this advice and comes across as ponderous and stilted.

Nothing too surprising about the numbers. They seem to support the notion that “shorter videos work better on the web”. But that conclusion depends on us using a metric that is based upon “complete views”…supposing we add another metric - say “minutes watched”