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Comments on: Video: from bespoke to off-the-peg http://video2zero.com/video-from-bespoke-to-off-the-shelf/ the business the art and the science of new media Fri, 12 Mar 2010 15:10:00 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Rosenblum http://video2zero.com/video-from-bespoke-to-off-the-shelf/comment-page-1/#comment-198 Rosenblum Fri, 18 Jul 2008 15:40:25 +0000 http://www.shootingbynumbers.com/?p=251#comment-198 Well of course this is what capitalism and a free market are all about. What does a half hour of quality TV cost? We're all about to find out. Well of course this is what capitalism and a free market are all about. What does a half hour of quality TV cost? We’re all about to find out.

]]> By: Mindy McAdams http://video2zero.com/video-from-bespoke-to-off-the-shelf/comment-page-1/#comment-199 Mindy McAdams Mon, 14 Jul 2008 19:16:52 +0000 http://www.shootingbynumbers.com/?p=251#comment-199 I'm reminded of something Michael Rosenblum said during the Travel Channel Academy I attended last summer. Roughly paraphrased, it went something like this: It costs $x00,000 to produce a one-hour show like [some Travel Channel show]. So what if you, or you and couple of friends, are able to produce a 30-minute travel show and deliver it for distribution on all the Travel Channel platforms? What fee would you ask for that 30 minutes of video? Think about how long it would take to produce it, what it would cost you. Would you do it for $50,000? Would you do it for ... $10,000? (I surely would NOT do it for $20!!!) I’m reminded of something Michael Rosenblum said during the Travel Channel Academy I attended last summer. Roughly paraphrased, it went something like this:

It costs $x00,000 to produce a one-hour show like [some Travel Channel show].

So what if you, or you and couple of friends, are able to produce a 30-minute travel show and deliver it for distribution on all the Travel Channel platforms? What fee would you ask for that 30 minutes of video? Think about how long it would take to produce it, what it would cost you.

Would you do it for $50,000?

Would you do it for … $10,000?

(I surely would NOT do it for $20!!!)

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