Youtube: Building an Audience for News Video Online
On January 12, 2009 in Washington DC, YouTube hosted an event: “Broadcasting the World: The New Ecosystem for News Online.” The panel (“Reeling Them In: Building an Audience for News Video”) featured: * Chris Cillizza, Journalist, The Washington Post * Jim Brady, Executive Editor of WashingtonPost.com * Ann Derry, The New York Times’s Editorial Director of Video and Television, * Refet Kaplan, Managing Director, Fox News * Lila King, Director of CNN iReport * Jon Sawyer, Executive Director of the Pulitzer Center on Crisis Reporting
Online video has presented a new frontier in the future of news. It’s easier than ever to use video to tell stories; even news organizations that traditionally published in text are adding substantial video capacity to their staffs. Traditional media organizations have started arming their reporters with video cameras, and today’s journalists are expected not only to research and write, but to blog and shoot video for rich multimedia packages. Yet the market for video is so saturated – how do you rise above the chatter, for example, of the 13 hours of video that are uploaded to YouTube every minute? via beet.tv
A couple of interesting snippests: increased use of freelancers and decrease in need for narrative video. Travel is too expensive and the narrative can be added with text.
Youtube adds Reporter Channel:
Breaking News 01/05/09 — YouTube is launching a new type of account: the Reporter channel.
Citizens around the world have been using YouTube to report on the events and issues affecting their lives — shedding light on stories that might otherwise not be told and offering new perspectives on events covered by the traditional media. We want to honor these journalists with their very own channel type.
Reporter channels are just like the other YouTube channel types — (comedian, guru, musician, etc.) — but are specifically intended for citizens and professionals dedicated to informing others about the news and events in their local communities and around the world.
Related posts:
- Youtube mash-ups Heard this on NPR yesterday – an Israeli DJ who mashes up youtube videos . Worth a look/listen. ...
- Youtube is your friend YouTube Cofounder Chad Hurley spoke at the MIPCOM Conference in Cannes, France yesterday.In the talk, which is transcribed here, Hurley compares the current state...
